PERSONAL BRANDING

The greatest brands aren't created, they're uncovered.

Somewhere along the way, you decided parts of your story didn’t count—the other career, the creative side project, the thing you’re brilliant at that never made it onto a résumé. So you edited yourself into one clean, professional lane.

What remained was credible—but it wasn’t completely you.

After 20 years behind the camera and thousands of clients, I created The You Brand to bring those pieces back together. It’s a personal-branding tool that combines frameworks from five leading marketing and branding experts with insights from four different AI models to turn your experience, strengths, perspective, and goals into a clear, cohesive brand brief.

Because whether you’re coaching, consulting, creating, or doing all three, you don’t need to find the perfect umbrella concept.

You are the umbrella. You are the brand.

The problem isn’t that you can’t pick a lane. It’s that you’ve hidden the exact combination that makes your work unmistakably yours—and replaced it with what you think success is supposed to sound like.

The You Brand uncovers the brand that’s already there: the one only you can own. And it’s included in every one of my signature personal-branding sessions.

Personal brand launch $1,497

The You Brand process first — brief comes back before anything is planned
Consultation call builds the shoot from the brief
60-minute session · 1 location · 4 looks
60 edited Digital images, option to purchase more
Content pillars + 90-day plan
Online gallery

Personal brand Foundation $2,900

Everything in the Refresh
2-hour session · up to 3 locations · as many looks as you want
100 edited DIGITAL images, option to purchase more
Website image plan, page by page
6–12 months of content

Personal brand Partnership
$5,400/yr

Everything in the Foundation
3 quarterly 60-min refresh sessions
75 edited images across the year's refreshes
Quarterly strategy check-in
Re-take The You Brand whenever you want

Tell me what you're building...

Book A Call

FAQ's

Do I own my images?

You get full use of them — your website, social, print, ads, all of it. I keep the copyright, which just means the files stay as I deliver them. Use them anywhere. Don't edit them.

Can you do creative Photoshop or AI edits?

Yes. If you have something specific in mind, tell me and I'll build it into your edit.

When do I get my images?

Two weeks from your session date.

How do we pick a location, and does it cost anything?

I have a long list of spots around the Valley that don't cost a thing. If you want a studio, a hotel, or an Airbnb instead, we can book one — that comes with its own rental fee on top of your session.

Do you have hair and makeup recommendations?

Yes. Ask and I'll send you my list.

How do you edit my photos?

I edit every image you get back — blemishes, flyaways, the small stuff, on every photo without exception. If you want something more done, ask and we'll talk about it. I stay conservative on anything beyond basic retouching — the second a photo stops looking like you, it's not doing its job anymore.

Will you pose me?

Yes, the whole way through. By the day of the shoot I already know what we're doing, so you don't have to think about any of it. I'll tell you exactly how to sit, stand, and turn, and we move fast enough that it starts to feel natural before you know it.

Can I bring my bestie, my dog, or my hair and makeup artist?

Of course — extra hands are always welcome. If you're bringing a dog, bring one more person too, so someone can hold them when we're not shooting with them.