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Sarah Hoag is a self-described student of human nature — she's been fascinated by people, what motivates them, and why they do what they do for as long as she can remember. She'll tell you she gets that straight from her mom. She studied theology in college, and there's a thread of that in everything she does: a genuine curiosity about who a person really is underneath what they present. She lives in Litchfield Park, Arizona, with her husband of 22 years and three gorgeous teenagers who move in and out of the house all day. Her two mixed pit bulls stake out the dog bed beside her desk while she works, and a very outgoing cat named Dan makes sure no one forgets he's there. Most mornings start the same way — coffee, and a workout with local friends in a community she genuinely loves. She's got very curly hair, a weakness for old jewelry, denim, and a good blazer, and a taste for bold-but-not-trendy color that somehow always looks timeless. The detail people love most is how she started. Right before she got married, her father — an amateur photographer — passed away, and his camera sat gathering dust. She asked her mom if she could have it. Working as a children's pastor, she began snapping photos of families and kids until people kept asking, and asking, until she finally had to start charging. For a while she called herself "the accidental photographer." Nearly two decades later, that inherited camera has photographed thousands of people — and taught her that everyone has a story worth seeing clearly.